Hip Hop Music Promotion Checklist

Pre-Release

Tasks to complete before releasing your music

Finalize your track or album

Get professional mixing and mastering

Create high-quality artwork for singles/album

Plan release date and promotion timeline

Set up pre-save links on streaming platforms

Prepare press kit

Include bio, photos, press release

Online Presence

Establish and update your digital footprint

Update all social media profiles

Create/update official website

Set up or update streaming profiles

Include Spotify, Apple Music, etc.

Create/update SoundCloud and Bandcamp profiles

Content Creation

Prepare promotional content for various platforms

Shoot a music video or visualizer

Create short-form content

For TikTok, Instagram Reels, etc.

Plan behind-the-scenes content or vlogs

Design promotional graphics for social media

Networking and Outreach

Connect with industry professionals and fans

Reach out to music bloggers and playlist curators

Connect with local DJs and radio stations

Collaborate with other artists in your genre

Engage with fans and build your community

Live Performances

Plan and prepare for live events

Book local gigs or virtual performances

Plan a release party or listening event

Prepare merchandise for shows

Paid Promotion

Invest in advertising and partnerships

Set a budget for advertising

Run targeted social media ads

Consider influencer partnerships

Explore sponsored placements on relevant platforms

Post-Release

Activities to maintain momentum after release

Monitor streaming numbers and engagement

Respond to fan comments and messages

Share user-generated content and positive reviews

Plan for sustained promotion

Consider remixes, acoustic versions, etc.

Analytics and Improvement

Analyze performance and refine strategies

Track performance across all platforms

Analyze which promotion strategies worked best

Gather feedback from fans and industry contacts

Adjust strategy for future releases