Here's a handy checklist I put together for anyone starting their own massage therapy business. It covers all the basics, like making a business plan, figuring out finances, and even choosing music for your sessions. I've also included stuff on setting up your practice, getting the right licenses, and making sure you're insured. It's pretty much everything I wished I knew when I was starting out, all in one place, to help you get off on the right foot without getting overwhelmed.
Initial Business Concept
Write a simple and practical business plan
Outline your business vision, goals, and strategies in a document to guide your startup process.
Use the Business Model Canvas tool
Utilize this strategic management template for developing new or documenting existing business models.
Market Research & Competitive Analysis
Study your local market
Identify unmet needs and potential opportunities in your area to tailor your services accordingly.
Learn about your competition
Analyze competitors to understand their strengths and weaknesses and differentiate your offerings.
Conduct a SWOT analysis
Assess your business's Strengths, Weaknesses, Opportunities, and Threats to strategize effectively.
Identify your competitive advantage
Determine what makes your business unique to stand out in the market.
Write a Simple Business Plan
Write a comprehensive marketing plan
Develop a detailed strategy for promoting your services for the first 6 months.
Determine services and products, and set prices
Decide on the range of services and products you'll offer and establish pricing.
Come up with a unique brand identity
Create a distinctive brand image that reflects your business values and appeals to your target market.
Establish a marketing budget
Allocate funds specifically for marketing efforts to ensure visibility and growth.
Identify your unique selling proposition (USP)
Highlight what makes your service unique to attract clients in a competitive market.
Figure Out Your Financials
Open a business bank account
Set up a separate account for business finances to manage income and expenses effectively.
Get massage liability insurance
Secure insurance that covers both professional and general liabilities to protect your business.
Establish your practice management system
Implement a system for scheduling clients, managing documents, and assisting with bookkeeping.
Form your business policies and procedures
Develop clear policies and procedures for clients, including no-shows and late arrivals, to maintain professionalism.
Set up your business phone number and email
Establish dedicated contact information for your business to enhance credibility and professionalism.
Decide on a name for your business
Choose a unique and relevant business name that reflects your brand identity.
Choose a business structure and register your business
Select an appropriate legal structure (e.g., LLC) for your business and complete the registration process.
Get a business license and necessary permits
Obtain all required licenses and permits to operate legally in your jurisdiction.
Get your massage license
Ensure you are properly licensed to practice massage therapy according to local regulations.
Setup the Business Side
Purchase therapy equipment and supplies
Acquire all necessary equipment and supplies for the initial months of operation, such as tables, sheets, and oils.
Acquire essential office furnishings and supplies
Obtain office essentials including a computer, cleaning supplies, intake forms, and a point-of-sale terminal.
Design your business logo, colors, and branding
Create a visually appealing logo and choose colors that represent your brand effectively.
Get business cards and brochures made
Design and print business cards and brochures for marketing and networking purposes.
Make a simple website and set up social media pages
Develop an online presence through a basic website and social media profiles to reach a wider audience.
Have some signage made if you will have a storefront
Create professional signage for your physical location to attract walk-in clients.
Checklist Maker