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Squarespace SEO Checklist

Website Structure Optimization

Use SSL
Enable SSL (Secure Sockets Layer) to secure your site and improve Google rankings.
Customize URLs
Ensure URLs are readable and include relevant keywords for better indexing.
Optimize Site Navigation
Create a clear, logical site structure that helps users and search engines find content easily.

Content Optimization

Use Keywords Strategically
Incorporate relevant keywords into titles, headings, and content to improve search relevance.
Optimize Page Titles and Meta Descriptions
Craft unique titles and descriptions for each page to improve click-through rates from search results.
Use Header Tags Properly
Structure content with header tags (H1, H2, H3) to emphasize hierarchy and relevancy.

Technical SEO

Mobile Optimization
Ensure your site is mobile-friendly, as mobile usability is a ranking factor.
Improve Site Speed
Optimize images and leverage Squarespace's built-in features to enhance site speed.
Enable AMP
Turn on Accelerated Mobile Pages for blog posts to improve mobile loading times.

Social and Link Building

Integrate Social Media
Link your social media profiles and use social sharing features to increase engagement.
Build Quality Backlinks
Acquire backlinks from reputable sites to boost your site's authority and search rankings.

Monitoring and Analysis

Set Up Google Analytics
Monitor your site's traffic and user behavior to identify areas for improvement.
Use Google Search Console
Track your site's performance in Google search results and identify any crawl errors.
Conduct Regular SEO Audits
Regularly review your SEO strategy and website performance to adjust tactics as needed.

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